joining us up is shane moore, a global soccer mom. she joins us now from chicago. great to see you. how do you do all of this? first of all, how did you come up with this idea? >> well, i got involved in 2002 right at the inception of the one campaign. so i really am a state at home mom. i have three children. i live outside of chicago and i just realized i needed to educate myself and educate others and it doesn't take lot to make a difference. that's what i want to tell my friends and my family, that you can make a difference right from your own homes, from your own kitchens. >> shayne, how do you reach people? enough to go get groceries and dry cleaners and pick your kids up, get dinner on the table and then to try to help change the world. how do you get people interested in what you're selling? >> there's a lot of people behind this movement. when one started it was a grassroots movement. now there's 2.5 million people of the one campaign. one is cool because they do a lot of the work for you. it's make this phone call or sign this petition. it's stuff you can do in five minute